Craft Show Tips

Talking to people at the event is so important.  Some folks will wander in if you have neat things to see, smell or touch.  To bring others in, you need to do some talking.

If you have a flyer made, you can use this to pass out to people walking by.  If not a simple greeting of “hello, are you interested in signing up for my drawing?”  Or “have smelled the newest scent, seen the latest XYZ?”  Whatever you are offering.  Some people use newsletters, basket drawings, booking gifts, and things of that nature to bring people into the booth. But talking is most important.

Be careful that you don’t give them too much information if they are interested.  Remember you have their attention for a minute or two. Trying to feed them all of the latest and greatest about your products or company, booking gifts or hostess program will only confuse them.  I have seen it before in action and it was not pretty!  The deer in the headlight look is your clue to relax and tell them you can contact them tomorrow.

Have fun and continue to smile even after 11 hours on your feet! You never know who your next big customer will be!

TTFN!  Chris

You have been working hard on preparing for your event.  The day is here.  Sleep is probably not an option for today as set up starts Early!  Hopefully you have found an event that you can set up some the day before.

Here are a few tips to get you set up fast and efficiently.

1) unload everything from your car first then move and park your car in the designated spots.

2) set up your tent first. Make sure you are within your section allotted. Do not not run over into another vendors space.

3) tables and the positioning of them are next.  Visualize how you want your displays to face.  Take into effect the sun and keep product out of it if at all possible.

4)table cloths and display pieces go up next, followed by product.

5) Set your money box up and any small table you will need for sales promotion, flyers, newletter sign ups, etc.

6) decorate your tables

7) prepare to greet the customers.  Meet the other vendors as well, but respect the fact that they are working as well.  If customers come, stop talking and focus on the customer.

Enjoy the day!

Chris

http://www.DirectSalesTalk.com