http://craftshowtips.com/2009/11/drawings-at-craft-venues-good-marketing/ Expanding Your Business Locally and Effectively Thu, 09 Sep 2010 12:52:12 +0000 http://wordpress.org/?v=2.6.2 http://craftshowtips.com/2009/11/drawings-at-craft-venues-good-marketing/#comment-8874 Michelle Wed, 02 Dec 2009 20:53:18 +0000 http://craftshowtips.com/?p=113#comment-8874 Excellent question! I have tried this, but not to "raffle" something off. My craft business is all about botanicals - potpourri, reed diffusers, etc. My thought was to capture some names by doing a "vote or our next potpourri fragrance". Those who wanted to vote and do so - don't have to add any information. However if their vote wins, and they provide a mailing address, I would send them a sachet of their pick which they helped in voting for. This actually got a huge response! What I like about capturing people email addresses and mailing addresses, is to use them to spread the word about my business. I ask them to join my facebook page, offer them discount coupons at future show - as a customer appreciation "thank you", and so much more. While there may be some you never hear from again, it are those who RAVE about your products that make it all worth while. While some drawings may work, and others don't, there are some out of the box ideas (liking having a nice guest book to get testimonials or use for getting email address) that might work even better. It would be neat to see what others think on this topic. Good topic! Michelle www.bythebaybotanicals.com Excellent question! I have tried this, but not to “raffle” something off. My craft business is all about botanicals - potpourri, reed diffusers, etc. My thought was to capture some names by doing a “vote or our next potpourri fragrance”. Those who wanted to vote and do so - don’t have to add any information. However if their vote wins, and they provide a mailing address, I would send them a sachet of their pick which they helped in voting for. This actually got a huge response! What I like about capturing people email addresses and mailing addresses, is to use them to spread the word about my business. I ask them to join my facebook page, offer them discount coupons at future show - as a customer appreciation “thank you”, and so much more. While there may be some you never hear from again, it are those who RAVE about your products that make it all worth while. While some drawings may work, and others don’t, there are some out of the box ideas (liking having a nice guest book to get testimonials or use for getting email address) that might work even better. It would be neat to see what others think on this topic. Good topic!
Michelle
http://www.bythebaybotanicals.com

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