Make Your Booth Display Eye Catching
We had an awesome craft show yesterday and had a lot of new vendors. So it was a lot of fun for me to go around and see the different setups that folks used.
One of the most unique booths was a new vendor to our show. She didn’t have a lot for direct sale as she did a lot of custom work, but what she had was examples of what one could purchase. What was so nice about her set up, was that she used the space wisely.
She had the sides on the ezup booth and used that as a backdrop to display the work. Wonderful table set ups with not a whole lot to display, but it was displayed beautifully. Wonderful colors of fabric and tulle intermixed with her items and some beautiful pictures in her frames. It was very pleasing and you could picture her work in your house. That was a successful set.
Just by bringing in some personal items and decorations to your set up, you take your booth from stacks of product for sale to a new level. It becomes more of displayed art and that whats you want to portray as you are trying to intice the customer into your booth, to visualize that item in their own space and the usability of it.
While many, if not most, customers purchase for a specific need, there are many that need the extra incentive to make that purchase today and a beautiful set up will definately help! We are all struck by beauty and why not use that to bring customers into your selling zone, your store.
Neat blog! I just came across it today. This topic caught my attention as it is a pet peeve of mine that some people can’t get past the idea that they need to see their display through the eyes of their potential customers. The example you commented on sounds like a great example of how to do just that - do something creative to appeal to customers. Sometimes I see people making it super hard to navigate through ones booth (as if it is too cluttered) while others forget to display their work at different heights to ensure people from all different heights can see things (plus it makes for more room to sell more). I do art and craft fairs and in my booth I tend to categorize items into areas with some cross promotion of items as well. It really works. I’m about to read some other posts. If you want, check out my website http://www.bythebaybotanicals.com (for photos of my booth display)or my blog http://www.quickcraftartisttips.blogspot.com - I just love helping people, especially if it prevents others from making the same mistakes I have made along the way… Thanks Chris!!
Comment by Michelle — December 2, 2009 @ 12:27 pm